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Seoul Shopping Tour (Full Day)

Tour Code
Tour No: S-3
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Family Friendly
Icon of a group of people showing a group discount is available for this tour
Group Discount
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Bring Passport
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Min 4 People
A car icon symbolising a Free Hotel Pickup is included
Hotel Pickup

Tour guide, transportation and entrance fees. included

Free Cancellation When cancelling by 5pm the day before most tours. See Details.


Hotel → Department Store → Garosugil → Apgujeong Rodeo Street → Lunch → Ginseng Center → Duty Free Shop → Namdaemun Market → Myeong-dong Shopping Street → Hotel


Looking for the easiest and most convenient way for shopping? This tour covers all your need! If you are passionate about fashion and looking for something hip and unique, then follow the example of Seoul’s trendsetters and head south of the river to the affluent Gangnam area such as Garosugil and Rodeo street. After lunch, Namdaemun Market is one of the best spots to get souvenirs, not junk, but little purses, shoes, socks, leather goods and clothing. And Myeongdong Street, located in the center of the city with streets, sprouting up new stores at an alarming rate, shopping is very convenient.

Tour Course Information

Sinsa-dong Garosu-gil

Indeed, there are lots of garosu-gils (“tree-lined streets”) in Seoul. Yet,
Garosu-gil in Sinsa-dong is known among both citizens and foreign tourists
alike, not just because it is a beautiful promenade in the middle of the city,
but because it caters to unique cultural tastes and artistic

Adorned with ginkgo trees, Garosu-gil stretches less than
a kilometer in Sinsa-dong, but is still considered a main area within the
greater Gangnam area (business center in southeast Seoul). It’s true that
Garosu-gil boasts splendid scenery in the spring and fall with golden ginkgo
trees, but it dazzles visitors mainly due to its collection of quaint stores and
its unique bohemian atmosphere.

Garosu-gil housed art galleries in the
1980s and small shops in the 1990s. During the last decade, modern stores began
proliferating the streets, alongside a number of interior design shops. Its
current makeup came from an increased number of stores run by designers,
artists, and stylists who studied abroad and came back in throngs in the late
90s, early 2000s.

The array of open studios, ateliers, cafés,
restaurants, bars, fashion shops, and prop shops blend together for a chic
cityscape. While other streets in Gangnam are said to be fancy and modern,
Garosu-gil presents a fascinating dichotomy of the old and the new, the coolness
of modern city life and the warmth of days gone by. Some people claim that
Garosu-gil resembles Soho, New York; others liken it to a European

Garosu-gil embraces a more global mindset while preserving Korean
sentiments. It is an ideal place for going on a date, hanging out with friends,
taking pictures, and film-making. Garosu-gil will captivate you if you like to
walk, have a cup of tea, or just simply look around. One caveat, though, is that
there are three places in Seoul claiming the name Sinsa-dong. If you take a
taxi, let the driver know that your destination is Sinsa-dong in Gangnam-gu.

Namdaemun Traditional Market

Opened in 1964, Namdaemun Market is the first largest traditional market in Korea with various goods in store such as children’s, men’s and women’s wear. The displayed goods are sold at a reasonable price and it also functions as a wholesale market. Most of the goods are produced directly from shopkeepers. Namdaemun Market is opened from 11:00 pm and at 3:00 am; it is crowded with retailers from all over the country. At daybreak, the site of busy Koreans creates a unique scene in the market where it is becoming a worldwide tourist attraction.


Myeong-dong (명동) is one of the primary shopping districts in Seoul. The two main
drags meet in the center of the block with one beginning from Myeong-dong Subway
Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at
Euljiro. Many brand name shops and department stores line the streets and
alleys. Common products for sale include clothes, shoes, and accessories. Unlike
Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In
addition, several major department stores include Lotte Department Store,
Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The
department stores carry many premium labels and other fashionable goods at
reasonable prices.

Myeong-dong also has family restaurants, fast food,
plus Korean, Western and Japanese dining options. Many restaurants in
Myeong-dong specialize in pork cutlet (donkas) and kalguksu (thick noodles).
Other businesses include hair salons, banks and theaters. Myeongdong Catholic
Church is also a well-known tourist attraction. It is pillar of the Catholic
church in Korea and was built in the Gothic style. Behind the church is a quiet
space for relaxation.

Apgujeong Rodeo Street

Apgujeong Rodeo Street is the leading fashion mecca, formed as a cultural zone
with a high propensity for consumption. It creates leading fashion trends,
customer friendly shops, foreign brand shops with high-quality goods, reasonably
priced hip hop fashion shops, and accessory shops. There are many cafes with
unique interior designs, as well as many Korean, Thai and Japanese restaurants.
Beauty clinics are clustered on the streets and due to this atmosphere, Rodeo
Street attracts many youngsters.

Apgujeong Rodeo Street is emerging as a
new cultural space as well. Along with the opening of Multi-Plex Cine-City, more
theaters such as Cineplus, and Nanta Theater (non-verbal performances) have
moved into the area, and it is now a full-blown cultural zone for youngsters. If
you get lucky, you may meet famous Korean celebrities as they make frequent
visits to the area.


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